Health/Wellness

The Good Bug Capstone

Elevating repeat purchase rates from 20% to 50% for a gut health startup using user-centric synbiotics strategies and behavioral science.

Fintech

SplitBot

An AI-powered app to streamline roommate expense splitting with UPI integration, reducing disputes by 70% in urban India.

Media/Tech

Boosting Spotify Premium conversions by 25% through user research and personalized freemium nudges against YouTube Music.

Food Delivery

Enhancing Zomato's retention and engagement in Tier-1 cities with OKRs, KPIs, and AI-driven craving carousels for 36% repeat uplift.

Fitness/Wellness

Humanizing virtual fitness with scalable touchpoints like AI shoutouts to combat 50% post-session drop-offs at VitaFit.

Edtech

Designing a personalized course recommendation engine to boost engagement by 25% and completions by 30% in edtech.

Social Media/Tech

Analyzing viral loops and leveraging RICE epics to propel Meta's Threads to 275M MAUs.

Real Estate/Services

Enhancing retention in Tier-1 societies for NoBroker with vetted pros and predictive packs.